Enhanced Conversion Tracking

Instructions to pass additional data during a conversion AdRoll’s SmartPixel and dashboard provide an easy way to setup and track conversions based upon success URLs.  For example, any time a visitor requests the page: a conversion event could be triggered and attributed to your advertising. You can pass additional data about conversions by adding […]

Why Isn’t My Pixel Firing?

Great question. Our SmartPixel is a container pixel that “hosts” the pixels and tags provided by our partner networks. They are loaded dynamically when a page is accessed. This allows for just one SmartPixel to be placed across your entire site and is much easier than placing scripts for each page. That’s why it’s so […]

Guide to Segmenting Clicks with AdRoll

AdRoll’s SmartPixel allows for powerful URL-based segmentation, but there are instances where code might be needed to segment your audience. If you have two links that direct visitors to the same internal page, such as different buttons on different landing pages, you can segment the traffic from the different buttons. Clicks on links that direct […]

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