What’s new? With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook, the News Feed. Why are PPLAs important? Facebook’s News Feed is the reason that billions of users log in to the platform each [...]
Facebook Exchange
Best Practices for Advertising on FBX
With our help, retargeting on Facebook Exchange (FBX) can drive incremental lift for your current retargeting efforts and provide additional engagement. You can use your first-party data to re-engage your site visitors of the largest ad inventory source on the web. Launching and managing over 1,000 campaigns since last summer, we have some tips to [...]
