With our help, retargeting on Facebook Exchange (FBX) can drive incremental lift for your current retargeting efforts and provide additional engagement. You can use your first-party data to re-engage your site visitors of the largest ad inventory source on the web. Launching and managing over 1,000 campaigns since last summer, we have some tips to [...]
Creative
Creative Requirements
Animation Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with other image ad policies. Border Any ads featuring a white or black background are required to have a 1 px border of a distinguishing color [...]
Creative Best Practices
Marketers often tell us that creative is a major pain point in the ad creation process. From conception to launch, ensuring that ads are creative and engaging can be a challenging and tedious process. If your ads are too generic, they won’t have much impact on sales or revenue generation. That’s lost time and money [...]
What’s Wrong with My Banner?
Our platform allows you to quickly set up and launch campaigns. Issue-free campaigns typically start serving impressions within 48 to 72 hours after launch. However, campaigns containing ads that do not meet our partner ad networks’ strict creative requirements can be delayed and, ultimately, lead to lost conversions. We’ve listed the most common design and [...]
