Discrepancy between AdRoll and Google Analytics reports are normal because of differences in reporting methodologies. That said, usually AdRoll and Google Analytics data will follow the same trends and tell a similar story. Though AdRoll and analytics data will never match up exactly, reporting from both sources can be useful for measuring advertising performance and [...]
Analytics & Measurement
External Analytics Campaign Tracking
What can be measured by an external campaign platform? By tagging your destination URLs and using an analytics tool, you can track visitors who click your display ads as well as their actions on your website after the initial click. Unfortunately, view-throughs cannot be measured or tracked by external analytics. How do I tag my [...]
Tracking Campaigns with Google Analytics
Is there an easy way to set up Google Analytics? Many web applications have Google Analytics integrations or plugins. If you license a web application or use an open source solution, check to see if there is a preferred Google Analytics solution. Here are some examples: Magento Google Analytics Guide, WordPress Google Analytics Plugin. Be sure to [...]
Guide to Segmenting Clicks with AdRoll
AdRoll’s SmartPixel allows for powerful URL-based segmentation, but there are instances where code might be needed to segment your audience. Internal Site Page Clicks If you have two links that direct visitors to the same internal page, such as different buttons on different landing pages, you can segment the traffic from the different buttons. Clicks [...]
