There are a number of ways that visitor information is collected. Some information is volunteered by the visitor, such as submitting personal and payment information as part of a transaction or when submitting information to a “Contact Us!” form. Information can also be collected through background processes, such as for analytics or in connection with targeted advertising platforms.
Not sure if you collect visitor information? Below are just a few possible website functions that involve the exchange of information:
- Sending targeted and retargeted ads
- “Contact Us” forms
- Website/Visitor Analytics
- Website optimization
- Customized user experience
- Membership/login portals
- Email subscriptions
- Describe what personal information is collected.
- Describe how this information will be used by the company.
- Describe how this information will be transferred to third party companies.
- Provide instructions on how users can modify or delete their personal information.
- Provide instructions on how users can opt out of future communications.
- Finally, websites that collect sensitive personal information, such as bank details and credit card numbers, must use a secure processing server (https://) when collecting this information.
How do I explain my partnership with AdRoll?
As you browse [company website] and other websites, online ad networks we work with may place anonymous cookies on your computer, and use similar technologies, in order to understand your interests based on your (anonymous) online activities, and thus to tailor more relevant ads to you. If you do not wish to receive such tailored advertising, you can visit this page to opt out of most companies that engage in such advertising. (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)
Special Considerations for the EU
The EU has additional requirements about data collection and use, including the EU Cookie Directive under the EU e-Privacy Directive. We require that customers using our services in EU markets comply with these directives. You can find more information about the EU, cookies, and how to comply here and more information about the EU e-Privacy Directive in general here.