What should I include in my privacy policy?

TOPIC: Privacy

Websites that need to collect personal information (for processing orders or newsletter signups, for example) need to include a privacy policy so that users understand how their information will be used. This privacy policy should be hosted on your domain only. The link to your site’s privacy policy should be clearly visible on all pages where you’re collecting personal information – not just your homepage. A good practice is to provide a link to your privacy policy right below all forms where a vistor is entering their information, as well as in the footer. This will ensure your privacy policy is prominently visible to your visitors. The privacy policy should include the following information:

  • Describe what personal information is collected.
  • Describe how this information will be used by the company.
  • Describe how this information will be transferred to third party companies.
Provide instructions on how users can modify or delete their personal information.
  • Provide instructions on how users can opt-out of future communications.
  • Finally, websites that collect sensitive personal information, such as bank details and credit card numbers, must use a secure processing server (https://) when collecting this information.

If you are unsure of what to put in your privacy policy, it is recommended that you check out some privacy policies on popular sites that your frequent, to get an idea of what is required. There are also some resources – such as http://www.iubenda.com/ – that are helpful when creating your privacy policy.
While advertisers are ultimately responsible for their own privacy policy and disclosures, please feel free to update your privacy policy with the following ADDENDUM:

As you browse [company website], advertising cookies will be placed on your computer so that we can understand what you are interested in.  Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with [company website]. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.  You can visit this page to opt out of AdRoll and their partners’ targeted advertising.

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