Implementing with AdRoll’s Google Tag Manager Integration

TOPIC: Integrations

In Google Tag manager, create a new tag and select AdRoll Smart Pixel under Certified Remarketing.


Get your AdRoll smart pixel adroll_adv_id and adroll_pix_id values from the AdRoll Dashboard.


Click “Get Smart Pixel” on the right of the dashboard home screen.

Your ids are listed in the javascript code.


Insert your adroll_adv_id and adroll_pix_id into the appropriate fields.


Optionally pass conversion value.

You can optionally pass conversion value on conversion pages by setting up a macro for the conversion value field. Since your AdRoll tag will likely fire on all pages, make sure the macro only is populated on the conversion page.


The conversion value macro can be populated from various elements such as a javascript variable, DOM text or attribute, or a URL component. For more information on setting up Google Tag Manager macros, visit the Google Tag Manager’s macro reference article.

Optionally pass custom data.

Additionally you can pass custom data at conversion. You can setup a macro for each custom data field


Add a rule to fire the tag on all pages.

Click the button to Add Rule to Fire Tag, so that you can tell Google to load the AdRoll tag on All Pages


Save this tag.

Now you’ll update your Tag by clicking “Create Version” in the top right corner.


You can then preview your changes, and when ready, click “Publish”.


You’re done!

Additional resources on Google Tag Manager:
Google Tag Manager Support
Google Tag Manager Developer Guide
All About Google Tag Manager – Justin Cutroni Blog
Preview and Publish Tags with Google Tag Manager – Justin Cutroni Blog

roll with me…