In Google Tag manager, create a new tag and select AdRoll Smart Pixel under Certified Remarketing.
Get your AdRoll smart pixel adroll_adv_id and adroll_pix_id values from the AdRoll Dashboard.
Click “Get Smart Pixel” on the right of the dashboard home screen.
Insert your adroll_adv_id and adroll_pix_id into the appropriate fields.
Optionally pass conversion value.
You can optionally pass conversion value on conversion pages by setting up a macro for the conversion value field. Since your AdRoll tag will likely fire on all pages, make sure the macro only is populated on the conversion page.
Optionally pass custom data.
Additionally you can pass custom data at conversion. You can setup a macro for each custom data field
Add a rule to fire the tag on all pages.
Click the button to Add Rule to Fire Tag, so that you can tell Google to load the AdRoll tag on All Pages
Save this tag.
Now you’ll update your Tag by clicking “Create Version” in the top right corner.
You can then preview your changes, and when ready, click “Publish”.
Additional resources on Google Tag Manager:
- Google Tag Manager Support
- Google Tag Manager Developer Guide
- All About Google Tag Manager – Justin Cutroni Blog
- Preview and Publish Tags with Google Tag Manager – Justin Cutroni Blog