Implementing with AdRoll’s Google Tag Manager Integration

TOPIC: Integrations

In Google Tag manager, create a new tag and select AdRoll Smart Pixel under Certified Remarketing.

select-adroll-certified

Get your AdRoll smart pixel adroll_adv_id and adroll_pix_id values from the AdRoll Dashboard.

get-smart-pixel

Click “Get Smart Pixel” on the right of the dashboard home screen.

Your ids are listed in the javascript code.

adroll-pixel-code

Insert your adroll_adv_id and adroll_pix_id into the appropriate fields.

pixel-fields-tag-manager

Optionally pass conversion value.

You can optionally pass conversion value on conversion pages by setting up a macro for the conversion value field. Since your AdRoll tag will likely fire on all pages, make sure the macro only is populated on the conversion page.

conversion-value-tag-manager

The conversion value macro can be populated from various elements such as a javascript variable, DOM text or attribute, or a URL component. For more information on setting up Google Tag Manager macros, visit the Google Tag Manager’s macro reference article.

Optionally pass custom data.

Additionally you can pass custom data at conversion. You can setup a macro for each custom data field

custom-data-tag-manager

Add a rule to fire the tag on all pages.

Click the button to Add Rule to Fire Tag, so that you can tell Google to load the AdRoll tag on All Pages

firing-rule-tag-manager

Save this tag.

Now you’ll update your Tag by clicking “Create Version” in the top right corner.

create-version-tag-manager

You can then preview your changes, and when ready, click “Publish”.

publish-tag-manager

You’re done!

Additional resources on Google Tag Manager:
Google Tag Manager Support
Google Tag Manager Developer Guide
All About Google Tag Manager – Justin Cutroni Blog
Preview and Publish Tags with Google Tag Manager – Justin Cutroni Blog

roll with me…