LiquidAds is AdRoll’s dynamic ad product which enables advertisers to personalize each impression based on the product pages that an individual user visits. LiquidAds are an effective component of a comprehensive retargeting strategy.

Types of LiquidAds:

• Traditional Web Based LiquidAds are built in Flash and come in the following sizes:
  • 300×250
  • 160×600
  • 728×90
  • 300×600 (new format)

• Facebook Exchange (FBx) LiquidAds
  • 100×72 thumbnail image

How to set up LiquidAds:

1. Implementing Pixel: AdRoll’s JavaScript SmartPixel must be placed directly across your site enabling us to pass back a Product ID into our system
2. Product Feed: Provide AdRoll with access to your Product Feed
3. Liquid Ad Design: AdRoll’s teams of experienced designers will design your LiquidAd Templates

1. Implementing Pixel:

• AdRoll’s JavaScript SmartPixel must be placed directly on your site across all product pages; the pixel cannot be placed within a container solution

2. Product Feed:

• Common feeds that we accept:
  • Google Base/Shopping
  • Amazon Product Ads
  • Shopzilla
  • PriceGrabber
  • NexTag
  • Bing Shopping
• Accepted feed formats:
  • CSV (Comma Separated Value) – Preferred
  • XML (Extensible Markup Language)
  • TXT (text)

• Feed Hosting and Updates: 
  • Simply export your product feed to your servers and provide us with access.
  • AdRoll can access your feed in two ways:
    • Public HTTP addess (http://www.companyname.com/feed.csv)
    • FTP (with login credentials)
  • AdRoll will check your feed for product updates every 24 hours
  • The Product ID associated with each Product in the feed must be found in the product page URL or source code.
  • Notes:
    • It’s critical that your Product Feed remain fully up to date and reflect current inventory on your site or else you will see decreased performance.
    • Entire product feed must be in one file
    • Feed file size can be no larger than 1GB
    • File Name and File Structure  must remain the same
    • It is required that your feed include a Product ID and Product URL

3. LiquidAds Functionality and Template Design

LiquidAds are built in two parts:

• Fail Safe: Creative that will display while the dynamic content is loading. If a user has not seen any products, the fail safe will remain for the duration of the impression.
• LiquidAd: Once products are successfully matched, the ad will automatically transition into the “product loop” showcasing the individual products that a specific user viewed

Example of a Fail Safe image:

Example of LiquidAds dynamic impression:

 Functionality:

• Ad will render up to the last 5 most recent products viewed
• Destination URL will be the product page associated with the product clicked – pulled from the feed
• Tracking parameters can be appended to LiquidAds by your account rep

Design: 

AdRoll’s experienced team of designers will ensure your custom LiquidAds highlight your products in the best way possible through a beautiful and effective branded ad.

Dynamic Elements:
The elements will be directly pulled from the feed you provide. These components commonly include (required elements in bold):

• Product Title 
• Product Image
• Price
• Sale Price

Static Content:

• Fail Safe Product (please provide the product you’d like AdRoll to hire in the Fail Safe
• Messaging (ex: free shipping on orders over $50)
• Promo Code (ex: save $25 when you use promo code: 1234)
• Call-to-Action Button Text (ex: shop now, buy now)

Brand Assets:

While our designers can pull necessary items from your website if needed, it’s best for you to provide a few things:

• High Resolution Logo
• Brand Tag Line
• Brand Color Scheme
• Brand Font Files
• Brand Identity Guidelines

Notes:

• AdRoll will present you with live demos of your LiquidAds templates for approval.
• You have the ability to revise the LiquidAds templates up to two times before they are set live. Please provide as much detailed feedback and instruction as possible.
• Once your Liquid Ads are set live, we offer one creative refresh per quarter (3 months) or every 10 million impressions. Please keep that in mind when considering what messaging, promos, etc to feature.

The post Setting Up LiquidAds appeared first on AdRoll Support.

1. Navigate to the “Store Manager”
2. Click “Checkout & Registration Manager”
3. Click “Checkout Wrapper”
4. Insert Pixel and parameter passing instructions into Footer
5. Click “Save”
6. And finally, publish Order Settings

Script:

<script type=”text/javascript”>

adroll_conversion_value_in_dollars = orderTotal;

adroll_custom_segments = {“ORDER ID” : “ids[0]”};

</script>

The post Yahoo! Customer Parameter Passing appeared first on AdRoll Support.

1. Login to your Store Manager
2. Go to Settings >> Design >> Titles & Content
3. Look for “Checkout 4” and click the Edit button
4. Add Script to the footer seciont.
5. Save Changes.

Script: 

<script type=”text/javascript”>

adroll_conversion_value_in_dollars = [cost];

adroll_custom_data = {“ORDER_ID” : “[invoice-number]“}

</script>

The post 3D Cart Parameter Passing appeared first on AdRoll Support.

1. Log into your admin panel, navigate to the “Design” tab and click “Site Content.”

2. Select “Article 130 OrderFinished.asp” and insert the attached script in the “Article Body”.

3. Save.

The post Volusion Parameter Passing appeared first on AdRoll Support.

With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook, the News Feed.

Why are PPLAs important?

Facebook’s News Feed is the reason that billions of users log in to the platform each month. By nature of their premium placement, directly in the News Feed, these ad units are highly-visible and highly-engaging. The News Feed is the first place people go when they come to Facebook and the place where they spend the most time. And, as an added bonus, these units have all the familiar social elements, which give your retargeted PPLAs additional viral distribution as people like, share, and comment on your ad.

How do these units differ from current FBX ads?

Technical requirements:

Text: 500 characters, remainder truncated.

Link Attachment: Contains image, title, domain and body text

Text Format (in link attachment): 1-2 lines for the title (depending on length)

1 line for the domain the link points to

2-3 lines for the body text (depending on title length)

Image: 90x90px

How do I get started?

For those of you already advertising with us, simply navigate to the create campaign page and select the “Retargeting in News Feed” option.

If this is your first News Feed campaign, you’ll then be prompted to link your Facebook Page to your AdRoll account. Don’t worry, you’ll only be asked to complete this step once.

Then, follow the steps on screen to create your News Feeds ads and launch!

If you’re not currently a customer, never fear! We’ll be opening up this functionality to new advertisers shortly.

The post Retargeting in Facebook’s News Feed appeared first on AdRoll Support.

Get your AdRoll smart pixel adroll_adv_id and adroll_pix_id values from the AdRoll Dashboard.

Click “Get Smart Pixel” on the right of the dashboard home screen.

Your ids are listed in the javascript code.

Insert your adroll_adv_id and adroll_pix_id into the appropriate fields.

Optionally pass conversion value.

You can optionally pass conversion value on conversion pages by setting up a macro for the conversion value field. Since your AdRoll tag will likely fire on all pages, make sure the macro only is populated on the conversion page.

The conversion value macro can be populated from various elements such as a javascript variable, DOM text or attribute, or a URL component. For more information on setting up Google Tag Manager macros, visit the Google Tag Manager’s macro reference article.

Optionally pass custom data.

Additionally you can pass custom data at conversion. You can setup a macro for each custom data field

Add a rule to fire the tag on all pages.

Click the button to Add Rule to Fire Tag, so that you can tell Google to load the AdRoll tag on All Pages

Save this tag.

Now you’ll update your Tag by clicking “Create Version” in the top right corner.

You can then preview your changes, and when ready, click “Publish”.

You’re done!

Additional resources on Google Tag Manager:
- Google Tag Manager Support
- Google Tag Manager Developer Guide
- All About Google Tag Manager – Justin Cutroni Blog
- Preview and Publish Tags with Google Tag Manager – Justin Cutroni Blog

The post Implementing with AdRoll’s Google Tag Manager Integration appeared first on AdRoll Support.

If you are seeing a significant discrepancy, the first thing you should do is make sure that your Google Analytics tracking is working properly.

Check to make sure you have Google Analytics javascript on all of your landing pages and that the Google Analytics code is firing.

Check each of your ad destination URLs to make sure they have properly created UTM tracking codes that will specify the traffic source as AdRoll in Google Analytics.

Make sure that your destinations URLs do not prompt redirects. Redirects are often setup in a way that strip campaign tracking codes which are necessary for Google Analytics to attribute the traffic to the marketing source, in this case, AdRoll.

Make sure that you do not have filters setup for your Google Analytics reports which are removing data or editing campaign tracking.

Clicks vs Visits

AdRoll tracks advertising clicks, however Google Analytics tracks visits associated with your advertising.

Google Analytics visits can be as short as one pageview or last many hours and contain multiple pageviews, events and transactions. Visits expire after 30 minutes of inactivity, and any subsequent activity would be tracked as a separate visit.

Clicks associated with your ads may be bigger than visits for the following reasons:

A single visitor may click your ads multiple times. When a visitor clicks multiple times within the same visit, AdRoll records multiple clicks while Google Analytics records the multiple pageviews as only one visit.

A visitor may click on your advertisement, but then stop the page from fully loading by navigating to another address or page or by pressing the browser’s Stop button. In this scenario, the Google Analytics tracking code will not execute and will not send tracking data to Google. However, AdRoll still registers the click.

Server latency may contribute to tracking problems and visitors may navigate away before the Google Analytics tracking code executes.

Visitors may have set their preferences to opt out of being tracking by Google Analytics but still be targeted and measured by AdRoll.

Visits associated with your ads may be bigger than clicks for the following reasons:

A user may click on an ad, and then later, during a different session, return directly to the site through a bookmark or by typing the address into the browser’s location bar. In this case, the marketing attribution from the first visit is preserved, so the initial click results in more than one visit.

Conversion tracking discrepancies

AdRoll and Google Analytics use different attribution and tracking methods to associate conversions with your advertising. AdRoll attributes a conversion to the last AdRoll advertisement click or view. For most reports within Google Analytics, Google Analytics attributes success to the last marketing visit regardless of the marketing source. For example, if a visitor clicks an AdRoll ad and then subsequently returns to your site via organic search and converts, AdRoll will attribute the conversion to the AdRoll campaign while Google Analytics will attribute the conversion to organic search.

For most reports, Google Analytics preserves campaign attribution for up to 6 months. AdRoll defaults to a 30 day conversion attribution window.

AdRoll also tracks view through conversions whereas Google Analytics only tracks conversions that occur after a click which subsequently starts at Google Analytics visit.

Assisted Conversions vs Last interaction Conversions

In most Google Analytics reports, all marketing activity is credit to last interaction conversions. With the multi-channel funnel feature of Google Analytics, you can see assisted conversions in addition to last interaction.

Navigate to Conversions > Multi-Channel Funnels > Assisted Conversions.

By adding assisted and last interaction conversions, you can see all conversions which Google Analytics is crediting to your traffic source.

Date/Time Discrepancy

Google Analytics dates and times are localized to the time zone which you set in Google Analytics. Dates within AdRoll are in GMT/UTC.

The post Data Discrepancy Between AdRoll and Google Analytics appeared first on AdRoll Support.

Setting up custom parameter passing with Shopify is simple – follow these short steps to enable!

1. Navigate to “Preferences” and click “Checkout & Payment.” 

2. Add parameter passing code (and custom segment conversion tracking code).

<script type="text/javascript">
    var conversion_value = '{{ total_price }}';
    conversion_value = conversion_value / 100;
    adroll_conversion_value_in_dollars = conversion_value;
    adroll_custom_data = {
        "ORDER_ID": "{{ id }}",
        "USER_ID": "{{customer.name}}"
    };
</script>

3. Save updated settings.

Test Transactions

Shopify makes it easy to test transactions with the Bogus Gateway. Don’t worry, no funds will get transferred into your Payment Gateway and you won’t be charged a fee. To use:

1. Navigate to “Settings” and click on “Checkout.”

2. Scroll down to the “Payment Gateway” section and choose “Bogus Gateway” from the drop-down menu.

3. Fill out required information as follows:

• Credit Card Number: Input either 1 (successful transaction), 2 (failed transaction), or 3 (an Exception – Gateway is down error message will show) depending on what result you want. 
• CSV: Use any 3 digit number (Ex. 111).
• Expiry Date: Any date in the future will work.

The post Shopify Parameter Passing & Test Transactions appeared first on AdRoll Support.

By tagging your destination URLs and using an analytics tool, you can track visitors who click your display ads as well as their actions on your website after the initial click. Unfortunately, view-throughs cannot be measured or tracked by external analytics.

How do I tag my links with campaign tracking codes?

Web analytics tools such as Google Analytics, KISSMetrics, Mixpanel, Coremetrics and Adobe (Omniture) SiteCatalyst can read campaign tracking variables appended to marketing URLs.  The analytics tools use the parameters to group and measure website traffic from your marketing campaigns.

Tracking AdRoll campaigns with Google Analytics

Google Analytics defines 5 tracking variables that can be appended to your destination links for campaign tracking.

Source*, Medium*, Term, Content, Campaign Name

*Source and Medium are required

An example tagged URL tagged for Google Analytics (split across several lines):

http://www.example.com/landing_page.html?
utm_source=adroll
&utm_medium=display
&utm_campaign=adroll_acquisition_adgroup_1
&utm_content=static_160x600_v002

We recommend using the following 4 campaign tracking codes, utm_source, utm_medium, utm_campaign and utm_content.

Campaign Source (utm_source): Required. Use utm_source to identify AdRoll as the source of your tracking. Recommendation: utm_source=adroll

Campaign Medium (utm_medium): Required. Use utm_medium to identify AdRoll as display advertising. Recommendation: utm_medium=display

Campaign Name (utm_campaign): Use utm_campaign to identify the campaign or promotion name. We recommend combining your AdRoll campaign name with your AdRoll AdGroup. Example: utm_campaign=adroll_acquistion_adgroup_1

Ad Name (utm_content): Use utm_content to differentiate versions and sizes of ads. Example: utm_content=static_160x600_v002

You can build your destination links with tools such as Google Analytics URL Builder and EpikOne Link Tagging Tool

Tracking AdRoll campaigns with Coremetrics

Coremetrics implementations usually use the cm_mmc  variable.  Using the cm_mmc variable, the campaign tag provides four pieces of data, delimited by the value “-_-”.  Check with your analytics specialists to determine the proper way to setup campaign tracking for AdRoll when using Coremetrics.

Tracking AdRoll campaigns with Adobe SiteCatalyst

SiteCatalyst implementations are customized for each client and campaign tracking codes for each implementation vary.  You should reference your SiteCatalyst Solution Design document and your analytics specialists to determine the proper way to tag links so that the SiteCatalyst campaign variables are populated.

The post External Analytics Campaign Tracking appeared first on AdRoll Support.

• Our infrastructure is hosted entirely within the Amazon Cloud which has completed SAS70 Type II audits.

• Amazon provides physical security and, along with Amazon, we provide network security against DDoS (Distributed Denial of Service) attacks, man-in-the-middle attacks, IP spoofing, port scanning, and packet sniffing among others.

• AdRoll.com is served 100% over https.

• We use identity and access management, so that only developers have access.

• We practice key rotation and password policies as part of an employee lifecycle program.

• To prevent malware in advertising we employ services such as Google Safe-browsing.

AdRoll retargeting, like all real-time bidding (RTB) and behavioral advertising platforms, uses an image pixel to redirect visitors to different advertising exchanges (eg, Google DoubleClick Exchange, Facebook Exchange, Yahoo Right Media, AppNexus, etc) for cookie matching so that ads can be shown to those visitors later. AdRoll follows best practices and is a member of the DAA, NAI, and is part of the first group of partners in the Evidon GreenLight program to enable easy, clear opt-out on 100% of advertising. All cookie-related data is anonymous, containing no personally identifiable information, and cookies can be cleared by users at anytime. Your data is used for your purposes and is never shared or resold. Please refer to our privacy policy for full details.

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