Implementing Our SmartPixel: 3rd Party Ecommerce Platforms

TOPIC: Integrations


Placing the AdRoll SmartPixel on the ASPDotNetStorefront system requires modifying the template.ascx file, located in the App_Templates// directory. Within this file, simply find the closing body tag, and add the AdRoll SmartPixel immediately before the tag. Save the file and reupload it to the proper directory if edited on your local machine.


To place the AdRoll SmartPixel in the 3dCart System, log in to your 3dCart page and navigate to the Admin page. Locate the column on the left side of the page and select Settings > Design > Header & Footer. In the Global Footer box, paste the AdRoll pixel at the end of the existing code on a new line. Click save and you can head back to AdRoll to finish setting up your campaign.


To place the SmartPixel code on your BigCommerce site, log into your BigCommerce Control Panel and click the Design link at the top of the page. Then, click the “More” tab, followed by the Template Files option.  From here, you can click the [+] sign next to Panels, wherein you can access more files.  Select the footer.html template, and add the SmartPixel code just before the </body> tag.  Select the Save button, and you can head back to AdRoll to finish setting up your campaign.


To place the AdRoll SmartPixel on your CoreCommerece hosting platform, go to your Admin Panel, and click on Design, then Manage Design, then Edit HTML/CSS and edit the “footer.html” template. You can then add the AdRoll SmartPixel directly before the end /body tag.


With Foxycart shopping cart hosting, you can edit the templates for your cart, checkout and receipt pages though your admin panel on Simply login to your account, select the relevant template from the top menu, select the ‘Use a specific template’ radio button, then add the AdRoll SmartPixel immediately before the closing body tag. Update your template and then verify that your cart, checkout, and receipt URLs match the URL rules set up on your AdRoll Retargeting Pixel page on your dashboard.

Joomla 1.5 & 1.51

First log on to In the top menu, select “extensions” and “template manager.” Now, select the template marked default and click “edit.” In the template edit page, click “edit HTML.” Once in your template’s HTML, scroll down to the bottom of the code. On the second to the bottom line, you should see the tag </body>. Paste your AdRoll tracking code just before the tag and click “save.” AdRoll is not installed on your site.

Joomla 2.5

Navigate to your “Template Manager” and click on the name of the template you have currently activated. Under “Template Master Files”, clicked on “Edit Main Page Template.” Once there, scroll down to the end of the source code to get to the </body> tag. Paste our SmpartPixel JavaScript code right before this tag and click save and close. You have completed the pixel install!


To place the AdRoll SmartPixel on the Magento platform, first log in to your Magento account and click the System tab. From here, select Configuration. Next, under the General tab, select Design. Paste the AdRoll SmartPixel code in the Miscellaneous HTML text field.  Don’t worry – multiple javascript tags can be placed in this box. Be sure to put a space between the AdRoll SmartPixel and any other surrounding extension codes.  Click the Save Config button to complete placement.

Miva Merchant (see our Miva Merchant Implementation Guide here)


Shopify customers can automatically place the AdRoll SmartPixel on their site by installing the AdRoll Retargeting App from the Shopify App Store. This app also entitles you to a free two-week trial of AdRoll Retargeting automatically.
To place the SmartPixel on your Shopify conversion page, you will need to access the Additional Content & Scripts section. You can do this by going to Preferences >> Checkout & Payment page. In the Order processing section, and selecting the Additional Content & Scripts box”. That box is where you add the AdRoll SmartPixel.


Log in to your Ultracart account and navigate to Configuration -> Screen Branding -> Screen Tab -> Select Theme. If you are using Single Page Checkout you only need to edit one screen. Once selected, go to the footer section at the bottom of the page and paste the AdRoll code immediately before the closing body tag. If you are using Multiple Page Checkout, simply select the option to copy to multiple pages or repeat the placement process for each screen of your checkout.


To add the AdRoll SmartPixel to your Vendio store, simply log in to the Vendio site and open the Template Editor. Once you have loaded the preview of your store click the Advanced menu and select Enable Advanced Mode. Then select the Edit HTML submenu and select to edit the __pagetpl.html file. When the code appears, scroll to the bottom and find the closing body tag. Paste the AdRoll SmartPixel immediately before this tag and save the template.


To add the AdRoll SmartPixel to your self-hosted WordPress page, go to your dashboard and select Appearance and then Editor. From there, you can view your Templates, followed by php files. Select the “footer.php”, scroll down to the closing body tag, and place the SmartPixel directly above it.


To add the AdRoll SmartPixel to your X-Cart store, you can follow these three easy steps: 1)  Locate the home.tpl file of your active theme folder.  2) Place the AdRoll SmartPixel in this file   3) Wrap literal tags – {literal} … {/literal} – around the SmartPixel to ensure the code is read properly.

Yahoo Stores

To correctly place the AdRoll SmartPixel, use the Store Editor in Yahoo!. You can enter or paste HTML within the large text boxes in your store pages and Final-text fields. Use the store editor to add the AdRoll SmartPixel to all the shopping cart pages as well. Read more here:


To place the AdRoll SmartPixel on the ZenCart system requires modifying the main site template file, tpl_main_page.php, located in includes/templates//common. Within this file, simply find the closing body tag, and add the AdRoll SmartPixel immediately before the tag. Save the file and reupload it to the proper directory if edited on your local machine.

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