Animation

Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with other image ad policies.

Border

Any ads featuring a white or black background are required to have a 1 px border of a distinguishing color around the perimeter of the ad in order to separate it from page content.

Computer Imitation

Ads cannot imitate computer actions, such as loading, scrolling, searching, virus scans, etc.

File Format and Size

Static (non-animated) image ads can be formatted as .JPEG or .GIF files. Image ad files must be smaller than 45KB. AdRoll accepts the following ad sizes:

- Banner – 468×60

- Square – 250×250

- Small Square – 200×200

- Leaderboard – 728×90

- Medium Rectangle – 300×250

- Large Rectangle – 336×280

- Skyscraper – 120×600

- Wide Skyscraper – 160×600

- Facebook 100×72

Strobing & Flashing

Strobing, flashing backgrounds, or otherwise distracting ads are not allowed. Do not attempt to overtly distract the user from page content.

Flash Creative Requirements

Animation Length

Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.

ClickTAG

The clickTAG is the tracking code assigned by AdRoll to an individual ad. It allows AdRoll to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign. On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between. In the clickTAG variable, click must be spelled in lowercase and TAG must be spelled in uppercase. clickTAG must show exactly as it appears with no space between click and TAG. This is the proper code for the clickTAG parameter if your ad uses ActionScript 2.0:


	on (release) {
	if (clickTAG.substr(0,5) == "http:") {
		getURL(clickTAG, "_blank");
		}
	}

If you are compiling from ActionScript 3.0, you can use the following code:

	import flash.events.MouseEvent;
	import flash.net.URLRequest;
	// ......
	buttonOrObject.addEventListener(
		MouseEvent.CLICK,
	    function(event: MouseEvent) : void {
	    flash.net.navigateToURL(new URLRequest( root.loaderInfo.parameters.clickTAG), "_blank");
    	}
 	);

Replace buttonOrObject with the name of button that will receive the click.

Note that it’s not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend “_root.” or “_level0.” to “clickTAG” above, resulting in “_root.clickTAG” or “_level0.clickTAG”. It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.

File Size, Content Source and Version Info

- Flash ads must be smaller than 45KB
- Flash ads must be compatible with Flash versions 4-10
- Flash ads must be compiled from either ActionScript 2.0 or ActionScript 3.0 sources
- Content displayed must be contained within the ad file

Content Requirements

Affiliates

We do not allow affiliates to advertise on our network or partner networks, including the following instances:
- Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
- Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company’s or any other advertiser’s site.

Alcohol

Ads are not permitted to directly promote the sale of hard alcohol, liqueurs, wine or beer. This means that the sale of alcohol cannot be promoted in ads or be the purpose of your site. However, ads with the sole purpose of branding may be allowed on a case by case approval basis.

Anabolic Steroids

Advertising is not permitted for anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements, and related content, irrespective of an advertiser’s claims of legality.

Artificial Traffic & Lead Generation

Sites or products that offer artificial traffic building and/or lead generation are prohibited at this time.

Back Button

Links to your website must allow users to enter and exit the landing page easily. Once reaching your site, a user must be able to return to the page where they found and clicked on your ad by clicking once on their Internet browser’s ‘Back’ button.

Billing

Payment methods on a destination site must be conspicuous with clearly defined terms and be presented to the user before the point of sale. Sites using linked billing or payment gateways are not allowed.

Brand Notification

All ads must contain sufficient brand notification explicitly indicating the company offering the product or service. Ads featuring no brand identity or misleading brand information will be rejected.

Copyright

You may not use AdRoll to promote the copying or distribution of copyrighted content for which you don’t have consent from the copyright holder and which is not otherwise permitted by law.

Counterfeit Items

Websites selling counterfeit goods are prohibited from advertising with AdRoll, regardless of ad content.

Data Collection

Advertisements solely for the collection of data or consumer information are strictly prohibited. Advertisers that make the collection of customer information a significant part of their offer are required to have a visible and substantative privacy policy.

Destination URL

The Destination URL of an ad must be a valid HTML page with content reflecting the offer or product advertised in the ad. The destination URL must adhere to accepted standards and be functional in all major browsers. Destination URLs may not actively rotate between pages. Redirects for tracking purposes or otherwise are strictly forbidden.

Drugs

Any website or ad promoting any form of drugs, drug parephenalia, or aids to pass drug tests are strictly forbidden regardless of advertiser claims of legality.

Financial Products

Advertising is not permitted for financial products, services or tools. This includes Forex robots, eGold, trading strategies, debt consolidation, and investment offers.

Gambling

Ads for sites that promote gambling are strictly prohibited. This includes paid gambling, free gambling, and gateways to gambling sites.

Landing Page Quality

The landing page must specifically reference the advertised products. All offers contained within ads must be visible and available to the user on the landing page. When a landing page is collecting personal information, there must be a visible and accessible link to a valid privacy policy on the landing page. The policy must state the intent of the data that is collected and must display a clear link between the data collected and the intent of the site collecting it. All offers and products must be from verifiably legitimate businesses.

Mimicry

Ads are forbidden from simulating operating system dialogue boxes, error messages, or browser warnings. Animated features intended to simulate browser or operating function are strictly forbidden. In addition the ad may not present itself as a news article or page content.

Negative Content

Ad text advocating against any organization, person, or group of people is not permitted. AdRoll reserves the right to review and disapprove any ads or campaigns featuring negative content.

Offer Quality

All advertised offers must be available and readily visible on an advertiser’s site. This includes discounts, free trials or offers, and promotional codes. In addition the advertiser may not offer prizes for clicking an advertisement.

Online Pharmacies

Online pharmacies and pharmaceuticals are not allowed to advertise with AdRoll, regardless of claims of legality.

Pop-Ups

Sites that feature pop-up windows at any point during the users interaction with the site are prohibited from advertising with AdRoll.

Security

Advertisers accepting online orders or sensitive user information must process all information using a secure (https://) server.

Sexual & Adult Content

Ads and destination URL may not contain any material intended for persons over the age of 18. Sexual themes, nudity, sexual activity, indecent language, offensive or inappropriate content.

Verifiable Claims

Advertisements may not make unsubstantiated claims or include unverifiable superlatives. This includes ‘miracle cures’, suspicious claims, and guarantees. All product claims are subject to review by AdRoll and its partner networks and may result in campaign rejection.

Weight Loss

Due to issues regarding offer legality, verification of claims, and ad quality, AdRoll’s inventory partners categorically reject all ads or offers pertaining to weight loss products or systems.

e-Cigarettes

Ads are not permitted to directly promote the sale of electronic cigarettes. This means that the sale of electronic cigarettes cannot be promoted in the ads or be the purpose of your site.

1-877-7-ADROLL

Creative Requirements